Download e-book for kindle: Alcoholism Treatment Marketing: Beyond T.V. Ads and Speeches by Donald Self

By Donald Self

the once a year financial burden of alcohol abuse within the usa is astounding, but the alcoholism remedy has been traditionally suffering from governmental rules, ethical crusades, advocacy of particular remedy methods, and a scarcity of promoting wisdom. this is the 1st concentrated set of study at the advertising and marketing of alcoholism remedy providers. The authors of this much-needed volume--reputable advertising and study scholars--greatly extend the present base of data in regards to the alcohol remedy advertising subdiscipline, together with the referral approach analyses of marketplace potentials for prone, promotional attempt session for brand spanking new prone, and the evolving nature of clinical prone distribution platforms. via in-depth interviews with remedy prone, referral assets, and previous consumers of therapy amenities, and in significant studies of literature at the topic, Alcoholism remedy advertising offers fundamental study and basic examine findings to supply sensible advertising implications.

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Alcoholism Treatment Marketing: Beyond T.V. Ads and Speeches by Donald Self


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