By Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Raj Sethuraman
This booklet provides the most recent learn and up to date stories within the box of nationwide model and personal label advertising and marketing. It covers a variety of issues, together with retailing, advertising, normal company, psychology, economics and information. It addresses varied components of program, similar to model naming and packaging judgements, fee elasticity, positioning, branding, patron motivation, on-line groups, monetary main issue, thoughts in progress and mature deepest labels. The contributions are equipped based on the next topics: buyer behaviour, strategic judgements, branding, marketplace tendencies and theoretical examine. The ebook provides a suite of unique, rigorous and proper contributions from the 2015 nationwide manufacturers and personal Label advertising and marketing convention in Barcelona.
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Extra info for Advances in National Brand and Private Label Marketing: Second International Conference, 2015 (Springer Proceedings in Business and Economics)
Advances in National Brand and Private Label Marketing: Second International Conference, 2015 (Springer Proceedings in Business and Economics) by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Raj Sethuraman