Download e-book for iPad: Advances in National Brand and Private Label Marketing: by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Kusum

By Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Kusum L. Ailawadi,María Jesús Yagüe-Guillén

This ebook provides the newest examine on nationwide model and personal label advertising - a set of unique, rigorous and hugely appropriate contributions of the 2017 overseas convention on nationwide model & deepest Label advertising in Barcelona. It covers a variety of themes from fields as diverse as retailing, advertising and marketing, normal company, psychology, economics and information. additional, the convention addressed diversified components of program, together with: purchase-decision versions, top class inner most labels, judgements thinking about introducing new items, M-commerce, inner most label adoption, collection judgements, inner most label pricing, model fairness and collaborative relationships.

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Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 (Springer Proceedings in Business and Economics) by Francisco J. Martínez-López,Juan Carlos Gázquez-Abad,Kusum L. Ailawadi,María Jesús Yagüe-Guillén


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